coming soon...cool blonde

#coolblonde #STAYHOT #IAMGOLDWELL

 

 

 

Your hair color is an investment well worth protecting—and summer, with its abundance of sun and water, is one of its biggest threats. Fortunately, there are steps you can take to maintain your color’s prestige—and a few things you might not know were contributing to its downfall.

OVERWASHING

The desire for squeaky-clean hair can feel irresistible, but unfortunately, even wetting your hair leaves your color vulnerable to damage. Water causes the hair to swell and lifts the cuticle (the shingle-like layer of cells that strengthen and protect your strands. This lets dye molecules escape and wash down the drain. Go old school and pop on a shower cap, or simply throw your hair into an out-of-the-way bun when you hop into the shower.

USING THE WRONG SHAMPOO

When you do wash, do it right. Opt for shampoo specific to color care, which works by sealing your cuticle and reducing the leaching of color. We’re huge advocates of Goldwell Fade Stop and other Goldwell color safe shampoos and conditioners. Bonus Tip: When you’re in the shower after you shampoo, wring the excess water out of your hair. You’ll see a lot more bang for your buck!! You’ll see less product waste, and enable the conditioner to better penetrate the hair shaft.

JUMPING RIGHT IN

To the pool, lake, ocean, or whatever other body of water your summer adventures have taken you. Before taking the plunge, wet your hair down. (Yes—this is your exception to the minimal water rule.) Your hair is like a sponge and It will only absorb so much of something. And it’s much better off if that something is water in its purest form, rather than water laced with chlorine, salt, or the heavy concentration of minerals found in freshwater bodies. All these can contribute to color fading and increase damage. After you swim, rinse your hair again as soon as possible. Never let chlorine dry in your hair — it tears it up. Not to mention, often leaves it green.

Armed with these tips and a few choice products, you’re set to enjoy extended time with your blonde, brunette, red, or rainbow of pastel. You deserve it!!!

REDS

FROM COPPER TO MAHOGANY, FROM GINGER TO VIOLET – CREATE THE RED OF HER DREAMS. #IAMGOLDWELL

ELUMEN

ELUMEN is a hair color that eluminates the hair intensively from inside out to achieve intense results! #iamgoldwell

ELUMEN is a hair color that eluminates the hair intensively from inside out to achieve intense results! #iamgoldwell

ELUMENATED NATURALS

BLONDES

Goldwell is known for Blonding...we hope you LOVE BLONDE as much as we do!

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